You are at the right place, don’t worry, although today things look different. Hopefully you might even use the word better. I’m ECSTATIC to announce that the new blog format that we’ve been working on for almost a year is now LIVE. We work so hard to create the content we actually want to read ourselves, but the old blog format didn’t give that content the platform it deserved. Good posts were disappearing too fast, and all our awesome content was getting buried and lost. This specific versions of the site has been more than a year in the making, and we’re SO EXCITED to finally have it live.
Change can be scary, but this change was driven by one very big goal – to make the site a better, more useful design and style resource. Hopefully you’ll find it easier to read and easier to find the best information (we have 12 new categories that we’ve realized are what you – and us – really want to read). As we were designing Portland then Mountain house that I was dying to have a website that I could reference in an easy way when designing each room – from inspiration, to process and all the resources. I just kept thinking about how much more navigable all of our content could be. Our hope is that this new site format will allow you all to find exactly what you’re looking for, when you need it so you can truly rely on it and share it as a useful design resource. And while you’re at it, our hope is that you’ll find content that maybe you missed or haven’t seen before. And don’t worry, if you want to see every single post ever written in chronological order we’ve still got that page, too.
This redesign has truly been in the works for 2 years and as you can imagine I didn’t do it myself and it wasn’t free. So much help, time, and resources went into this in hopes that it transforms the blog and takes it to the next level. It’s scary, for sure, but hopefully worth it. We also took time to figure out where to put those lovely ADS that keep us in business and tried to keep them at a minimum in the body of the blog posts and maximize them in locations that are less, ahem, annoying. The idea is that there are more places to find compelling content and hopefully get everyone to spend more time on site, rather than just reading the days post and hopping away.
So that’s the business reason why I decided to do it – to maximize our years of frankly amazing content and organize them in a way that is more intuitive for you to enjoy. Categories are not just called “family,” instead it’s “Lets Get Personal” with a drop down of “Parenting/Relationship,” “Business Advice,” and “Controversial Posts.” Instead of just “Design” we’ve created specific design categories that are truly the most valuable posts. I’ve realized that for us to spend the time and resources each post we need to have more specific goals on what that post should do – how do we make each post successful and what does “success” even mean?
Well, after a lot of time and thought (and analyzing data) we really gauge success in three different ways – 1. Traffic (page views, every time you visit or click around) this includes most of our reveals and general popular posts (design mistakes, trends, design rules, hacks). 2. Engagement (length of time on site + amount of comments) which tend to be the personal posts (thank you). 3. Sales (commission through things that we recommend). Sometimes a post does all three of these things (mountain house living room reveal, for instance), but so many posts hit none of these and looking back those posts weren’t the ones that we wanted to read, anyway. So we are listening to that and striving to really hone in on what not only makes this site so high quality, but also sustainable as a business. I hope talking about it as a business doesn’t cheapen our relationship. It’s just transparency and you are going to get even more of that this year. Writing about design is my favorite thing in the world to do. Running the business is well, not.
You see the changes.
Time to explore it for yourself, with some incentive. While we think the site is pretty intuitive, we want to help you guys get acquainted with every new inch. So we’ve put together a little scavenger hunt that will take you through a few different areas of the site.
We are mostly just so excited to evolve, shift, and stay nimble in this digital wild west. Which meant creating the site that we wanted, as readers. TIME TO EXPLORE IT:
The New EHD Site Scavenger Hunt
- Follow clues to different parts of the site. Don’t worry, there are only 4 of them.
- Each one will take you to a blog post, where you’ll be clued into your next destination (we couldn’t resist).
- Once you reach the final destination, you’ll be able to submit your email address for a chance to win a VERY GOOD prize.
- 5 winning emails will be selected (at random from all the email addresses submitted) to win a framed Jane Denton piece.
- 1 lucky winner will be selected (at random from all the email addresses submitted, but vetted for obvious reasons) to win a weekend at my mountain house, as well a framed Jane Denton piece.
- Head here for all the nitty gritty on those prizes…
Now it’s time for your very first scavenger hunt clue…
You’re on a roll! Clue number three coming right up – Head back to the home page and scroll down until you find the section titled “Our Design Work”. We’re a little biased, but we love this section. Find the project titled “Bold Traditional Griffith Park House” and head on in (by clicking the “Go To Project” button). You penultimate clue is waiting for you in the sunniest room in the house.
Scavenger Hunt Clue
You’re on a roll! Clue number three coming right up – Head back to the home page and scroll down until you find the section titled “Our Design Work”. hot tips We’re a little biased, but we love this section. Find the project titled “Bold Traditional Griffith Park House” and head on in (by clicking the “Go To Project” button). You penultimate clue is waiting for you in the sunniest room in the house.
Scavenger Hunt Clue: Let’s start at the very beginning – Head back to the new home page (all you have to do is click on our logo at the very top of any page to get there). Scroll down until you see a section with 8 different categories in boxes, but you’ll want to “see more”. Design 101 is the category you’re looking for. Your next clue is hanging out in the post where we answer some VERY important questions we get all the time. 5 of them to be exact…
So, that’s the new US. There are going to be bugs for a bit – please feel free to let us know. If, for example, you find one section hard to read or navigate. Literally ANY feedback will be considered (and we’re still going to be rolling out a few new features over the following weeks). We really tried to put ourselves in your shoes and design this site so that no matter what stage you are in – looking for inspiration, renovating, decorating, styling or shopping, no matter what room – you can find what you need easily. Our new 12 categories hone in on what we do best here, the Makeover/Our Design Work sections will give you every post for each project for those of you who want to deep dive. Ready to shop and want to know our favorite pieces? We’ve updated our Shop Page, and rounded up every shopping guide we’ve ever put together.
This has truly been a labor of love on our part, so we hope you all enjoy it as much as we do (if you do, tell us :)). A massive thanks to Paul at Flywheel agency (and also one of my college best friends), as well as Arlyn, Jess, Sara, and Ryann for organizing years of content and helping manage all the changes. I don’t want to harp on the amount of work but trust me, these people have been busting it and deserve some extra love. BIG CLAPS AND CHAMPAGNE FOR MY CREW.
Emily & the EHD team